Frooty Collective (2022)

“Flowers” A5 Print for Frooty Collective
“Different” A5 Print for Frooty Collective
“Wreckage” A5 Print for Frooty Collective
“Alive” A5 Print for Frooty Collective
“Emotions” Tote Bag for Frooty Collective
Frooty Collective Group Photo at HKICS 2022

In 2022, my friends and I decided to join the Hong Kong Illustration & Creative Show and titled our booth, “Frooty Collective”.

I participated as a core coordinator and booth member of Frooty Collective. My key responsibilities included booth branding (logo and social media promotion), coordination with show organisers, assistance in print production & sales. We as a collective sold an array of creative offerings, including art prints, tote bags, stickers & accessories.

For my own portion of the booth, I designed four A5 art prints and one tote bag, as shown above. Each design is a collage of photographs that I took and doctored myself, along with quotes that matched the emotion of the photo collage.